About
Hi, I'm Madhura.
Overview
I make complex systems feel simple. Over 7 years I've moved across visual design, service design, and product design. I keep getting drawn to problems where the technology is new, the people who have a say are many, and the users deserve better than what they have got.
The best design I've done happened when I stopped decorating interfaces and started understanding the system underneath: the people in it, the constraints shaping it, and the moments where a bit of clarity changes everything.
The Journey
2016 - 2020 · Finding my craft
I started in visual and interaction design, working across consumer and enterprise products. This is where I built my foundation: learning what to put first, learning to listen to users, and figuring out that the simplest solution is usually the right one. I worked fast, learned faster, and realised I wanted messier problems.
2020 - 2023 · Amazon, India
I joined Amazon in India as a UX designer on the employee experience team. Internal social platforms, brand innovation showcases, health and wellness tools. This is where I learned what scale actually means: what works for 50 users breaks at 500,000. I got obsessed with systems thinking and service design, seeing how one screen fits into an ecosystem of touchpoints, teams, and processes.
2024 - Present · AI and enterprise, Dublin
I moved to Dublin and stepped into a senior role on Amazon's benefits platform. Two projects defined this chapter: a GenAI-powered assistant that helps administrators resolve complex queries (which taught me how to design trust in AI), and a dependent eligibility verification redesign projected to save $27–51M per year (which taught me how to flip a problem on its head when the obvious solution fails).
This is my niche now: AI, enterprise complexity, and human-centred design. Making intelligent systems people actually trust and use, not just ones that technically work.
Now
Looking for my next challenge. I want products where AI meets real people, where the problems are genuinely hard, and where design has a seat at the table from day one. Innovation labs, AI-native products, teams that move fast on hard problems.
What I bring
Design Craft
- Product Design
- Interaction Design
- Visual Design
- Service Design
- Design Systems
- Information Architecture
Research & Strategy
- User Research
- Usability Testing
- Journey Mapping
- Workshop Facilitation
- Data-Informed Design
- A/B Testing
Execution & Leadership
- Cross-functional Collaboration
- Stakeholder Management
- Design Critique
- Mentorship
- Agile/Scrum
- Accessibility (WCAG)
Design & Prototyping
- Figma
- FigJam
- Protopie
- Framer
- Sketch
- Adobe Creative Suite
Research & Collaboration
- Miro
- Dovetail
- UserTesting
- Optimal Workshop
- Notion
- Confluence
Development & Delivery
- AI prototyping tools
- Jira
- Zeplin
- Storybook
- GitHub
- Analytics (Mixpanel, Amplitude)
Experience
2024 - Present
UX Designer II, Amazon, Dublin
2020 - 2023
UX Designer, Amazon, India
2016 - 2020
Visual & Interaction Designer
Outside work
When I'm not designing, you'll find me on nature trails around Dublin, playing badminton, swimming, practising Indian classical dance, or on Sunday cooking experiments. I once had a proper fan girl moment meeting David Carson, the designer I studied obsessively in college. Curious people make better designers, so I try to stay curious about everything, not just screens.
A little scrapbook of what fills my cup. Turn the pages the way you would a real one: grab a corner and drag, scroll over the book, or use the arrows.
The outside-work chapter
Things I do to
fill my own cup.
Seven years of designing systems has taught me that I think best away from a screen. On a trail, mid-length in a pool, or halfway through a recipe I’m making up.
Recharging
Nature trails, long swims, badminton, classical dance, and whatever the sea air fixes that nothing else does.
Still collecting
That’s all
for now.
Trails I haven’t walked. Problems worth the mess. People who ask better questions. The pages that aren’t stuck in yet.
Boots on by 8am. The good ideas always turn up around the second hill.
The moments chapter
Moments I still
talk about.
Some things stay with you out of proportion to how long they lasted. These are mine, in no particular order.
- David Carson. Studied him obsessively in college, then just met him.
- The Eras Tour. Aviva Stadium, entirely losing the plot.
- Cappadocia. Balloons at sunrise, worth every bit of the 4am.
Three days I’d live again exactly as they were, no edits.
The everyday chapter
The small
everyday things.
Sundays are for cooking with no recipe and a walk that takes twice as long as it needs to. Small, ordinary-looking things, and there is magic in all of them once you go looking.
Currently into
filter coffee, good kerning, naming things properly, and finishing the sketchbook before starting the next one.
Every one of these is remarkable. You just have to look for the magic.
Why any of this matters
Curious people make
better designers.
None of this is a detour from the work. A trail teaches you pacing. A recipe teaches you what to leave out.